A great majority of writers I know, who treat writing as a business, not an aspiration or a hobby, know that article writing is where the money is at. Not only can you write an article, based on a book you’re writing even, but you can do what they call “slice and dice,” which is where you can use the information you’ve gathered, and repackage it in a number of ways for a variety of outlets. For example, I wrote a 240 page reference book on Teen Depression. In addition to that, I wrote an article entitled, How to Spot Depression in Your Regular Patrons for a national magazine for librarians, pitched an article on How to Get Out of Your Funk to a magazine for teens, wrote a book proposal for Adults on “Depression and Anxiety,” and an article for Parents on How to Spot Depression vs. Regular Teen Angst.
The point is, if don’t take advantage of all of the files and files of information you gather while writing your book, you’re leaving money on the table. Surely, there is a stack of unused data, just waiting to be parleyed into other written pieces.
Take a broad topic that interests you: for example, cooking. Then find 5 different ways to repackage it.
1. Meals under 20 minutes
2. Meals for $20 for a family of four
3. Meals any child could cook
4. Meals with low carbs but high tastiness
5. Meals in a Crock Pot
There you go, you have 5 magazine articles from one subject matter aimed at a few different audiences, or outlets (such as on-line e-zine, print magazine, blog, book, newspaper) and you can submit different ideas to all the outlets.
My goal is to write and market two articles per month to add cash flow to my business (The Purcell Agency, LLC). As a professional writer, and business owner, it’s good to have steady income while you build your business’ assets.
What way will you butter your company’s bread?
© Tina P. Schwartz, 2016